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SF Skyline shown with permission by photographer Lane Hartwell 

Commoditized

I‘ve been commoditized. Well, it’s not really that bad. In fact I’m honored to be branded an “Innovator,” but still, this will take some getting used to. What you’re seeing below is a house ad running in RedHerring.com

I have a feeling my image made the cut because of the artsy, ill-at-ease Arbus-esque photo they used that was actually taken of me in between photo shoots. Personally I love the photo, but professionally I’m not quite sure how it represents success or Innovation. Though I guess not too many company CEO’s can say they go to events dressed in their mascot suit as part of their success path ;>

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One Response to “Commoditized” »»

  1. Comment by Michael & Rufus | 03/21/07 at 10:47 am

    Whatever it takes - dog suit or not! We think the picture is perfect for their teaser ad - it surely got our attention! I have heard successful CEOs occasionally clean the office toilets and sweep the front sidewalk too. Go get ‘em!

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