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SF Skyline shown with permission by photographer Lane Hartwell 

So Long Kleins. Thanks for the Roosevelts.

After 27 years in business Klein’s Deli a Potrero Hill institution served it’s last neighborhood sandwich yesterday. They are looking for a new locale in the area, but are having a hardtime. As Steven said it’s hard for a sandwich shop that pay benefits to all staff to increase it’s daily revenue by 2x, even when the writing is on the wall.

Recently a local photographer set-up a photobooth and snapped pictures of customers all day. Last night after the final close they moved the translucent prints to cover the windows. The glowing smiles and laughs radiating from within is a fitting good-bye to 27 years of a much appreciated business.

My regular was the Roosevelt, but the Kahlo and the Cunningham worked everytime. Heck if it wasn;t for Klein’s I never know I liked egg salad.

4 Responses to “So Long Kleins. Thanks for the Roosevelts.” »»

  1. Comment by John | 12/17/06 at 12:49 pm

    Man, I loved that cunningham. Tragic!

  2. Comment by willo | 12/18/06 at 9:03 am

    aww maaan, I wish I would have known. I would have totally went & bought one last Kahlo.

    sad.

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  1. Pingback by Laughing Squid » Klein’s Deli Has Left the Building | 12/17/06 at 10:56 pm

    [...] Potrero Hill favorite Klein’s Deli has closed after 27 years of making great sandwiches. Ted Rheingold reports on the sad news and last night he shot some photos of the beautiful backlit window display that is made up of photos of people shot on the deli’s final day in a photobooth setup by San Francisco portrait photographer Christopher Irion. photo credit: Ted Rheingold tags: San Francisco (T) , Potrero Hill (T) , deli (T) , Klein’s Deli (T) , sandwiches (T) , Christopher Irion (T) Comments RSS feed | Trackback URL [...]

  2. [...] In the early days of Dogster, it was just Ted, Steven and I. We would sit at Ted’s dining room table, write code, answer the phone, have meetings, and lunch at Klein’s. Things were simple and we would work on whatever needed attention or whatever new feature we thought the users would love. We tried making a few long term plans but they were always based on flawed assumptions and became obsolete very fast. In revisiting our past, I realize that our most successful choices in our product and business strategy were the ones that had a profound impact in the short term. Our worst choices seem to have been the ones that we thought would pay off “down the road.” [...]


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