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SF Skyline shown with permission by photographer Lane Hartwell 

It’s Swingin’ Again in South Park

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In December 1995 I strarted working at the Institute for Alternative Journalism (publishers of the excellent Alternet) and found myself just across the street from South Park in San Francisco’s SOMA district. I had recently come back from a year working in Bangladesh. Before I left for Asia in 1994 I had only heard of people viewing text and photos on the Internet with Mosaic. When I got back everyone had a dial-up account, email and Netscape was doing something called going public.

Having lunch and hanging in South Park was a true joy. My previous job in the city in from 1992 to 1994 I wore a tie just so I could be an office admin. At South Park folks with blue hair doing nifty things at Wired and Organic rode the swings and talked about digital civil liberties. I stood and cheered in Feb 2006 in protest of the congressional act to allow censorship of the internet. I smiled in glee as a speaker read the last page of James Joyce’s once-banned Ulysses … “she let him and she saw that he saw and then it went so high it went out of sight for a moment and she was trembling in every limb from being bent so far back that he had a full view high up above her knee … and she wasn’t ashamed and he wasn’t either…”

We all know what happened in South Park. The passionate were displaced by the greedies. The societal movement became a financial one. Some of the doers mistook themselves for historical figures. The boom became a bubble and for years South Park had plenty of parking and always an open seat to enjoy your Centro bagel and coffee. In fact one article described it’s fate as ‘New Economy Drivel Leaves SF Neighborhood High and Dry. Whatever. I was just happy the kapow-kapow asshats had returned to whatever insurance adjuster or paper supplier job they had before they got start-up fever.

Last week the Groanicle had a so-so piece about start-ups being back around South Park. I like most all the companies mentioned so I was happy to see them get some press for doing what they are doing. There are plenty more in the immediate area they omitted.

Coincidentally today I was going to visit my friend Biz at one of those offices and I saw South Park in it’s splendor for the first time in many a moon. Granted it was one of the first sunny day in a while, but the park was full of bright-eyed people having lunch loving the moment. Both swing sets were in use and picnic tables were full. Who knows what’s going to become of now, but it made me happy to see people that seemed happy and relaxed who probably had some challenging meaningful work they enjoyed (at least to some degree ;) A lot of people like to imply that this behavior is evidence we are in another mindless bubble we’re doomed to repeat. While that may be true in a year or two, what I see are people once again having an opportunity to have a job they don’t hate and not have to hate their life while they are doing it. Thinking back to my mandatory-tie job with no internet or fun, it really makes me happy to see it.

What are your South Park memories?

5 Responses to “It’s Swingin’ Again in South Park” »»

  1. Comment by Chris Heuer | 04/20/06 at 11:55 am

    I went over to Ruby Red for their Cereal Bar on Monday and could not find parking in the neighborhood at 915am - firs ttime that has happened in the 2 years since I have lived in the city. Ended up over on 2nd Street. I felt the vibe, and I agree - its back and its in full swing.

    What interests me most from your post is “The passionate were displaced by the greedies.” Once again, the passion is at the core of the latest revival, call it social media, web 2.0 or ‘macaroni’. There are many great companies around filled with passionate people who believe they can change the world and/or create something that will really help someone. There are many reasons as to why the shit hit the fan last time, but one of the biggest I found was the thinly spread attention of the best talent. This is something I am already seeing with many of the people I meet - the openness of last summer has been replaced with more ’stealth mode’ startups and more traditional business concerns.

    During the last boom, rather than people coming together and concentrating on solving big problems, the dream of fast cash and big celebrity status played to people’s egos and everyone had their own startup. Most companies ended up with a handful of really great people and a busload of mediocrity. While there are many things that I hope turn out differently now, this is my biggest desire - that smart people find a way to work together towards shared goals - that smart people look beyond their egos and look to the greater good.

    I want to make it big and build a small fortune as much as the next guy - I just think it will work better if I am able to do it with some other smart folks instead of going it alone. As I keep saying, in the knowledge economy, the ability of people to get along, to respect one another and to collaborate effectively is the largest creator of value. Companies that do that right will be the winners.

  2. ted
    Comment by ted | 04/20/06 at 12:14 pm

    Great take Chris. Thinkly spreading passionate talent really takes the heart out of it. I remember saying at my job in 2000 a couple too many times … “I can’t wait until this bubble is over and I can work again with people who really care about what we are making.”

    Let’s see how long we can keep this boom just that ;>

  3. Comment by Eric Rodenbeck | 04/21/06 at 1:43 pm

    One of my favorites:

  4. ted
    Comment by ted | 04/21/06 at 3:15 pm

    Wonderful. Eric and the lovely Nikki chose to be married right in the middle of South Park! No wonder I’ll always seek the positive South Park has to offer!

  5. Comment by Paul Tullis | 08/21/07 at 11:03 am

    I worked in the building at the corner of 2nd and South Park from 1993 until we moved a couple years later, then at 77 Federal, sharing offices with Alernet, in 1996 and 97. I thought when I started out at Might– Wired was upstairs, boing boing was still a print magazine and shared offices on our floor, with the big window on the street that split, 100ft. to the west, to form the park– that the coolest thing ever about South Park was that Jack London had lived there. Maybe it still is. Anyway we had endless joyous lunchtimes lying on the grass; later, the cliche became that if you saw people from 2 different companies talking on a bench in South Park, they were starting a third.

    I moved from SF in July 98. When I returned in autumn 99 the room at 544 2nd St. was an Aveda Skin Care salon.

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